There once was a girl from the land of OZ who loved wine so much, but never could find a perfect one. So one day she decided to go see the Wizard to see if he would give her a recipe to make the best wine in all of OZ. On her way to OZ, along the yellow brick road, she found many friends to accompany her on her journey.
Then alas, she met the Wizard and "POOF" he granted her the great ancient wine-making knowledge of the Munchkins, and founded the "No Place Like Home" Winery. Where she enjoys her wine with all her friends.

This package re-design was for the classic company of Beach Cliff Sardines that was established in 1916. This package reflecting their east coast heritage and their origin. I decided to go with a less traditional package design, and go with a vacuum sealed pouch, reminiscent of tuna packaging. This would hopefully attract a different market, taking away past assumptions of a previous packaging.